This is how TikTok works: You need to know these factors of the algorithm
TikTok’s algorithm in particular was considered inscrutable for a long time. To put an end to the speculation, the company has now decided to disclose the workings that determine success or flop. We summarize the three decisive factors for you! Similar to Instagram’s Explore section, TikTok users also have an individual “For You” feed. In […]
The possibilities of Facebook Jobs
Job hunting is a headache for many job seekers. But job postings are often fraught with complications for companies as well. Facebook Jobs is supposed to help out with this and simplify the topic around the job search. Simplify is exactly the right keyword: Facebook Jobs does without any frills and concentrates on placing employees […]
Brand Collabs Manager: Facebook’s Influencer Tool
The Brand Collabs Manager is Facebook’s in-house influencer database and could become an extremely helpful tool for brands and creators. Unfortunately, it is currently still in a test phase and cannot be used by every business account. In the future, it will allow brands to connect with creators who can help them market their products. […]
Facebook stores: Shopping on Facebook and Instagram
Shopping via Facebook was previously common indirectly via linking products. Now the company offers merchants to create online stores directly on the platform itself in an uncomplicated way. This integrates another business area, which is currently intended to help smaller companies in particular during the Corona crisis. Learn more about it here! Germany is one […]
Instagram Guides: The most important info about the new function
With Instagram Guides, the visual platform introduces exciting new ways to creatively present content reminiscent of blog posts. Initially this was reserved for selected profiles, but finally guides are available for all users. We have summarized what you need to know about the new feature! What are Instagram Guides? Like on a kind of landing […]
The most important image and video sizes for Instagram
Last year, Instagram already had 1 billion monthly users, 500 million of whom log in every day. A full 200 million of them visit a company profile at least every day. So there are more than enough reasons to make your Instagram profile the best it can be. We therefore summarize the current specifications for […]
Instagram abolishes Likes: What are the consequences?
For some users, it’s already happening: the number of publicly viewable likes, views and comments of posts in the feed is no longer visible. Already at the end of 2019, Instagram announced the change – and this despite the fact that Likes are considered the “currency” par excellence on this platform. Nevertheless, they will (soon) […]
Virtual Influencers – The Future of Influencer Marketing?
I am currently working on the trendy topic of “virtual influencers”. At first I had a funny gut feeling about this topic. Influencers and YouTubers thrive on being real, authentic people in a “real” world with real thoughts and feelings that they share with their community. They influence their community, letting them participate in their […]
How the Bundeswehr turns soldiers into influencers
The Bundeswehr is the first major government institution in Germany to introduce social media guidelines and encourages all employees (soldiers + civilian staff) to provide authentic insights into their everyday lives. In this way, the Bundeswehr can expand its social media presence even further and build an immense organic reach. And you also engage and […]
Generation Z
New registrations by young people on Facebook are declining sharply. Instagram, Tik Tok, Snapchat and, of course, messenger apps like WhatsApp and the like are booming in the young target group. However, not only the choice of platforms, but also the user behavior in social media differs greatly from that of previous generations. We therefore […]
