“TACSY conceives, produces, and realises online TV channels – so-called flagship channels – with a focus on the long-term. A medium which is popular with mass audiences, a flagship channel will bring your brand to life, along with your culture and the themes that are relevant to you.
Setting up online TV channels is significantly easier for companies than it was in the old days, when you still had to purchase licences for the frequencies for traditional TV channels and lay out a huge amount of capital.
Traditional TV is defined as a mass medium which broadcasts centrally-conceived and produced audio-visual programmes to a mass audience. A flagship channel, on the other hand, is a further development of this medium which has all the benefits and lessons learned from traditional TV broadcasting, but with a strategy focused around social media networks.
We have conceived the flagship channel as a sustainable method of getting across your brand message suitably for your target group. The most important mission in doing this is that your own TV channel achieves a wide reach and special media strategies have been developed to this end. Flagship channels clearly stand out from the traditional corporate channels on YouTube.
SERVICES
CONCEPT
CONCEPT
One of TACSY’s most important tasks is the conception and creative design of moving image content. This includes format development, integration of social media influencers, programme structure development, creation of editorial plans, wireframing “channel design”, a website and apps.
CONTENT
CONTENT
The content provides the basis for advertising on the channel and should be a mixture of brand and entertainment, in order to create long-term audience loyalty to your channel. The content must be tailored to the selected platform so that people will keep using it long term. Our experienced authors and our creative team have in-depth knowledge of the media environment and know how to achieve successful TV quotas and a wide reach.
MEDIA
MEDIA
We have developed our own Social Logistic Media System with our media specialists to enable us to create a flagship channel with a broad reach. This means that we address the desired target groups with the right use of media and combine this with channel and community management. In addition to this, we use the interaction of all available brand channels (social media & website) to build up the reach and the number of subscribers.
PRODUCTION
PRODUCTION
TACSY and its production partners take on all the tasks associated with the production of the moving image. In doing this, we don’t only look at the individual video clips, but rather take an overall view of the entire flagship channel. A thematic linking of the video clips is created to hold the audience’s interest. Hosts, presenters and the “traditional announcer” play a central role here.
CHANNEL AND COMMUNITY MANAGEMENT
CHANNEL AND COMMUNITY MANAGEMENT
Flagship channels are designed to last long-term. Content can be streamed, either on demand or live. Our channel management team curates and takes care of your flagship channel’s content, making sure that current and relevant content is always being broadcast. Our community management experts provide information on which content is relevant for the audience at any given time and will contribute to an increase in interaction.
ANALYSIS & OPTIMISATION
ANALYSIS & OPTIMISATION
TACSY analyses the video clips, channel development, and level of audience interaction in order to make ongoing improvements to the flagship channel. This includes monitoring, reporting, and curating existing (social media) channels.
MANAGEMENT
CAREER:
After gaining a degree in “Communications – audio-visual media”, built up a number of years’ experience in production and has worked with various music labels and publishers, including CLT UFA, Made in Berlin and Big Fish, as well as Mercury Records, Edition Kunstwerk (Sony/ATV) and Red Light Unlimited.
MARIEKE TODSHAROW
General Manager / Account Director
CAREER:
Managing director of the Grey Group International, New Business & TV Production, managing partner of the Zenturio Group Ltd London and director of Mediakraft Networks.
PATRICK GRAF VON FABER-CASTELL
Managing Director
CAREER:
More than 6 years’ experience in social media management and strategy, influencer marketing, film production and advertising. Responsible for format development and project management at Mediakraft Networks and Film House Germany.
DANIEL GOIHL
Managing Director /
Creative Director
CONTACT
TACSY GmbH
Niebuhrstrasse 72
10629 Berlin
Phone
+49 40 5553633 – 0
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