Instagram Shopping Alert

With this new feature, not only the Shopaholic heart beats faster, but also that of the merchants! Instagram is further expanding the shopping options in its own app with the new Checkout function. As a result, the platform now allows users to complete the entire ordering and payment process in the app, without the hassle […]

YouTube Sustainability vs. Media Spending

We took a closer look at Porsche’s YouTube channel. Of course, a subscriber base of over 750,000 is quite a number at first glance. However, if you look at the individual videos, you quickly notice that some of the views range between 6,000 and 40,000, but there are also a few outliers with several million […]