Laying the foundation for successful format development

To create a basis for successful cooperation, we provided the social media team of the City of Cologne with strategic and operational input for the operative implementation of social media activities in a workshop lasting several days. We then developed a format that turns real employees into protagonists: “WAT IS?”.

“Wat is?”: The format for modern city communication on Instagram

With the entertaining IGTV format, we can address current events and meet citizens at eye level with likeable protagonists. That it is very popular not only the numerous interactions, but also media reports, such as those of the BILD or of the Express. This is how authentic city communication works on social media.


Stadt Köln Wat is?
The episode on the topic "11.11. #diesmalnicht" on the Instagram account @stadtkoeln.