Jesuits in Central Europe
The Jesuits in Central Europe launch “Canisius- Pilgrim Passport”, a new app that digitizes the route through the 33 stations of the new Central European Province of the Jesuits.
The mission: to bring this spiritual adventure to life online in times of Corona lockdown.
The idea: Individual Jesuits pilgrimage parts of the Canisius Way on behalf of others and connect the analog pilgrimage with the digital world – micro-pilgrimage is born. They report live on the Jesuit Order’s social media channels and can be followed up close.
MAKING A PILGRIMAGE A DIGITAL EXPERIENCE
Together with MDG Medien-Dienstleistung GmbH, signundsinn, TELLUX next GmbH and QM Game Consulting, we developed and implemented a communication strategy. TACSY provides advice throughout the process and is also responsible for media measures and the production of social media content on various trips.
The micro-pilgrimages were documented by the Instagram channel @jesuiten. The pilgrimage sites can be experienced interactively on the homepage canisius.world . In addition to the digital pilgrim passport and games, the app also offers a personal prayer corner.
The campaign was nominated for the German Prize for Online Communications in the category “Disruptive Communications” in 2021.
