The brand IKARUS was founded by our CEO Daniel Goihl and focuses on yoga clothing for men. The vision: the perfect yoga outfit for men. IKARUS combines the attributes of functionality with a unique style and sustainability in every process – from development and production to packaging and shipping.
IKARUS has been online with its first collection since November 2020 and relies primarily on a purely digital strategy via social media, Google Advertising and Amazon Ads in its communication. As an agency, TACSY is responsible for the content and strategic management of the communication.