In cooperation with the employer branding agency CASTENOW, TACSY produced and published the first German Instagram series “DIE CREW” for AIDA. All video and image content was specifically converted according to the rules of the Instagram, YouTube and Facebook platforms in 16:9, 9:16 and 4:5. We were also jointly responsible for the social media, channel and community management of the AIDA Careers channels.
6 young people, 6 different jobs, 1 ship. This is the AIDA series “THE CREW”, in which we followed the everyday life of crew members and newcomers on board an AIDA cruise ship. The series, developed by CASTENOW for the employer brand AIDA, was told with a focus on Instagram and Instagram Stories and secondarily on YouTube. It shows authentic insights into life and work on board.