{"id":11307,"date":"2022-04-01T11:40:29","date_gmt":"2022-04-01T09:40:29","guid":{"rendered":"https:\/\/staging.tacsy.tv\/how-to-properly-use-tiktok-short-videos-for-brands\/"},"modified":"2022-07-11T13:43:24","modified_gmt":"2022-07-11T11:43:24","slug":"how-to-properly-use-tiktok-short-videos-for-brands","status":"publish","type":"post","link":"https:\/\/tacsy.tv\/en\/how-to-properly-use-tiktok-short-videos-for-brands\/","title":{"rendered":"How to properly use TikTok short videos for brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11307\" class=\"elementor elementor-11307 elementor-4496\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46ea0aa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ea0aa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41713db6\" data-id=\"41713db6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebb7547 elementor-widget elementor-widget-image\" data-id=\"ebb7547\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1024x683.jpg\" class=\"attachment-large size-large wp-image-7447\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1024x683.jpg 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-300x200.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-768x512.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1536x1024.jpg 1536w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2d84ec elementor-widget elementor-widget-text-editor\" data-id=\"3e2d84ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s fast. It&#8217;s funny. It&#8217;s surprising: TikTok is one of the most downloaded apps in the world. In just three years, the Chinese app managed to establish itself on the market &#8211; no other social network had done so quickly before.  <\/p><p>Thus, it&#8217;s no secret that video content has conquered the digital marketing space in recent years, especially on social media. The video format is a creative and powerful tool to influence users in a strategic way, emotionalize customers, convey advertising messages and generate more engagement on platforms. It is not said for nothing that one image generates about 1,000 words in our head. One minute of a video, on the other hand, a whole 1.8 million! Companies that already rely on video marketing today have a big head start on their competition.  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe2326c elementor-widget elementor-widget-text-editor\" data-id=\"5fe2326c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>TikTok is the future<\/b><\/h2><h2><span style=\"color: #000000; font-family: Source Sans Pro, sans-serif;\"><span style=\"font-size: 20px;\">With the rise of video platforms like TikTok and the popularity of Instagram Reels, it&#8217;s clear that short videos continue to be a top priority for content creators and brands to reach their intended audiences. In addition, videos allow information to be consumed at a faster pace and thus fit perfectly with today&#8217;s viewing habits of users who have a short attention span and love &#8220;snackable&#8221; content.<\/span><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1294508 elementor-widget elementor-widget-image\" data-id=\"1294508\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-7448\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1-1024x683.jpg 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1-300x200.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1-768x512.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1-1536x1024.jpg 1536w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Generation Z on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486eec09 elementor-widget elementor-widget-text-editor\" data-id=\"486eec09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"color: #000000; font-family: Source Sans Pro, sans-serif;\"><span style=\"font-size: 20px;\">The social media platform TikTok has more than 3 billion downloads and 1 billion monthly active users. Companies targeting young people in particular can benefit from <a href=\"https:\/\/tacsy.tv\/en\/tiktok-for-business\/\">advertising formats<\/a> on the platform. Given that 90% of TikTok users are online more than once a day, advertising on TikTok offers brands the potential to reach a huge global audience. To illustrate this, we will now show various examples of how brands successfully place their products on the platform.<\/span><\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329a9af9 elementor-widget elementor-widget-text-editor\" data-id=\"329a9af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>TikTok Challenges with Influencers<\/b><\/h2><p>Saks, a luxury department store chain from the U.S., recently officially expanded its influencer marketing strategy to include TikTok. With a total of five mega and micro influencers, she presented party accessories, shoes and loungewear as part of the so-called &#8220;shoe flip&#8221; challenge, in which the boring everyday look is transformed into a chic evening outfit with just one shoe flip. Saks also engaged other TikTok influencers to post their own versions of the challenge as sponsored posts on their respective TikTok accounts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6757f elementor-widget elementor-widget-html\" data-id=\"6f6757f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@saks\/video\/7063082228271795502\" data-video-id=\"7063082228271795502\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@saks\" href=\"https:\/\/www.tiktok.com\/@saks\">@saks<\/a> Your turn now... <a title=\"saksishere\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/saksishere\">#SaksIsHere<\/a> <a target=\"_blank\" title=\"\u266c original sound - Saks Fifth Avenue\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7063082147783052079\">\u266c original sound - Saks Fifth Avenue<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56198db8 elementor-widget elementor-widget-text-editor\" data-id=\"56198db8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>#TikTokMadeMeBuyIt<br>Why social shopping via livestreams works  <\/b><\/h2><p>A new type of video marketing is so-called livestream shopping. The format combines sales and entertainment and offers an experience similar to traditional tele-shopping, but is targeted at Generation Z. The key here is not necessarily buying the products. Rather, it&#8217;s about the entertainment, the fun, the interest in new style ideas, and the engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623ecb7 elementor-widget elementor-widget-image\" data-id=\"623ecb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-3-1024x683.jpg\" class=\"attachment-large size-large wp-image-7449\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-3-1024x683.jpg 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-3-300x200.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-3-768x512.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-3-1536x1024.jpg 1536w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/MicrosoftTeams-image-3-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Livestream shopping on TikTok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f25a1a elementor-widget elementor-widget-text-editor\" data-id=\"67f25a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #000000; font-family: Source Sans Pro, sans-serif;\"><span style=\"font-size: 20px;\">Retail giant Walmart led the way. During a livestream on TikTok, users were able to purchase fashion items featured in content from some of the app&#8217;s most popular creators without leaving the social media platform. The products shown were displayed as so-called pins in the image and users could add the items to their shopping cart with just one click and pay within the app following the virtual shopping event. During this event, TikTok creators showcased their favorite fashions in their own unique way &#8211; whether it was with a peek into their closet, a living room runway show or a fashion dance competition. It was solely about having fun with fashion.  <\/span><\/span><\/h4><h4><span style=\"color: #000000; font-family: Source Sans Pro, sans-serif;\"><span style=\"font-size: 20px;\">Dozens of accounts on TikTok go live regularly to sell products of all kinds. Among them, soft toys, colored contact lenses, key chains, shoes, cell phone cases, faux leather wallets and makeup items. Some of these influencers have more than 100,000 followers and thousands of viewers watching their livestreams.  <br><\/span><\/span><\/h4><h4><span style=\"font-size: 20px; color: #000000; font-family: 'Source Sans Pro', sans-serif;\">TikTok offers financial support to these influencers in the form of subsidizing the shipping costs of their stores. Likewise, when purchases are made within the app, the attention stays with the creators and not with Amazon or other retailers.<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbaa5f elementor-widget elementor-widget-image\" data-id=\"6cbaa5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/pexels-roman-odintsov-4553370-1024x683.jpg\" class=\"attachment-large size-large wp-image-7450\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/pexels-roman-odintsov-4553370-1024x683.jpg 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/pexels-roman-odintsov-4553370-300x200.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/pexels-roman-odintsov-4553370-768x512.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/pexels-roman-odintsov-4553370-1536x1024.jpg 1536w, https:\/\/tacsy.tv\/wp-content\/uploads\/2022\/03\/pexels-roman-odintsov-4553370-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">It is impossible to imagine today's world without the TikTok platform.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df7686a elementor-widget elementor-widget-text-editor\" data-id=\"7df7686a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>TikTok as a driver for trends<\/b><\/h2><p>TikTok is now available in over 150 countries, has over 1 billion users, and has been downloaded over 3.1 million times in Germany alone. The platform is evolving from a fun pastime to something much bigger. Behind the dance videos and comedy skits, TikTok is a massive cross-category driver of trends.  <\/p><p>In the music industry, many artists are now &#8220;TikTok famous&#8221;. Because, before they become mainstream and go on the radio, the songs go viral on the platform weeks before. Even the way artists write their songs is influenced by it, with strange production choices and catchy 15-second hooks that artists hope will do well on TikTok. In addition, fashion trends and brands are dictated by influencers on the platform and TikTok also triggered some trends in the culinary world. In any case, we will stay tuned and are curious about the further development.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd8ca7e elementor-widget elementor-widget-text-editor\" data-id=\"5fd8ca7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #000000; font-family: 'Source Sans Pro', sans-serif; font-size: 20px;\">Still have questions or want to enlist the help of social media experts? We <a href=\"https:\/\/tacsy.tv\/en\/contact\/\">TACSYs<\/a> are at your service!<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78cb1d2c elementor-widget elementor-widget-text-editor\" data-id=\"78cb1d2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><em>Author: Katharina Kl\u00f6ting<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It&#8217;s fast. It&#8217;s funny. It&#8217;s surprising: TikTok is one of the most downloaded apps in the world.  <\/p>\n","protected":false},"author":2,"featured_media":7447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to properly use TikTok short videos for brands - TACSY AGENCY |\u00a0 Social Media Agentur, Influencer Marketing, Content Produktion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tacsy.tv\/en\/how-to-properly-use-tiktok-short-videos-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to properly use TikTok short videos for brands - TACSY AGENCY |\u00a0 Social Media Agentur, Influencer Marketing, Content Produktion\" \/>\n<meta property=\"og:description\" content=\"It&#039;s fast. 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