{"id":11273,"date":"2021-07-16T14:17:11","date_gmt":"2021-07-16T12:17:11","guid":{"rendered":"https:\/\/staging.tacsy.tv\/social-media-update-18\/"},"modified":"2022-06-29T16:48:05","modified_gmt":"2022-06-29T14:48:05","slug":"social-media-update-18","status":"publish","type":"post","link":"https:\/\/tacsy.tv\/en\/social-media-update-18\/","title":{"rendered":"Social Media Update #18"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11273\" class=\"elementor elementor-11273 elementor-3816\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c6d78c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c6d78c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28b5c6bd\" data-id=\"28b5c6bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c84274f elementor-widget elementor-widget-image\" data-id=\"c84274f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"427\" height=\"640\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/08\/shingi-rice-DCXuZ7WzM9I-unsplash.jpeg\" class=\"attachment-large size-large wp-image-3864\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/08\/shingi-rice-DCXuZ7WzM9I-unsplash.jpeg 427w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/08\/shingi-rice-DCXuZ7WzM9I-unsplash-200x300.jpeg 200w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e72c12 elementor-widget elementor-widget-text-editor\" data-id=\"22e72c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Once again we have summarized the most important news from the social media world for you. Our highlight: This week we were awarded with DPOK in the category &#8220;Information &amp; Communication&#8221;! We&#8217;ll also let you know about an exciting new client and the latest news on TikTok and Instagram.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c6c3f4 elementor-widget elementor-widget-text-editor\" data-id=\"38c6c3f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>WE HAVE WON!  <\/b><\/p><p>Together with the city of Cologne and the IGTV format &#8220;Wat is? | So geht St\u00e4dte-Kommunikation&#8221;, TACSY was able to prevail over the competition of more than 700 applicants and won the coveted prize in the category &#8220;Information &amp; Communication&#8221;. The DPOK is awarded by the Quadriga Unternehmensgruppe together with the Magazin der Pressesprecher in Berlin. The jury will judge the submitted campaigns and projects according to the criteria of innovation, strategic approach, implementation and efficiency. We are very happy about the award!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7757cb17 elementor-widget elementor-widget-image\" data-id=\"7757cb17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/07\/34273a8f-6dff-9153-bcf0-d48aa315ee9f-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3819\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/07\/34273a8f-6dff-9153-bcf0-d48aa315ee9f-768x432.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/07\/34273a8f-6dff-9153-bcf0-d48aa315ee9f-300x169.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/07\/34273a8f-6dff-9153-bcf0-d48aa315ee9f.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586ecd0e elementor-widget elementor-widget-text-editor\" data-id=\"586ecd0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Together with Instyle, TACSY wins the communications budget for the traditional British Formula 1 racing team: Williams Racing. In close cooperation with the Munich-based full-service marketing agency, we are developing and implementing a communications strategy that will give the Williams brand a lasting modern image and even greater reach and relevance. The content can be seen primarily on popular social media platforms such as Instagram, Facebook and YouTube. The goal is to produce lifestyle-savvy, balanced content that gets the community up close and personal with race and car moments, as well as the drivers and team. To match this, a format in the form of a video diary has already been developed: After each Formula 1 race weekend, a new &#8220;Off Grid&#8221; episode of up to 20 minutes in length appears on YouTube, giving viewers an authentic and intensive look behind the scenes of the premier class of motorsport.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e681257 elementor-widget elementor-widget-image\" data-id=\"7e681257\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/elementor\/thumbs\/48367a2c-5a67-451a-b89f-9d54d3aeb98d-pmc6qhw749n47nx3zwxmzaululn63akc3exqkish78.jpg\" title=\"48367a2c-5a67-451a-b89f-9d54d3aeb98d\" alt=\"48367a2c-5a67-451a-b89f-9d54d3aeb98d\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebad24d elementor-widget elementor-widget-text-editor\" data-id=\"ebad24d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong>SHOUTOUTS: PERSONALIZED VIDEOS<\/strong><\/p><p class=\"p1\">TikTok is currently testing the Shoutouts feature. This allows users to pay their favorite creators to send them a personalized video. The users of the app can wish what kind of video it should be. From motivational speeches to birthday wishes, anything is possible, provided the creator agrees. On the one hand, TikTok wants to keep creators on the platform, but also offer users a new option. If and when the feature will be rolled out remains to be seen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb0263c elementor-widget elementor-widget-image\" data-id=\"7eb0263c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/elementor\/thumbs\/0cf67d12-4c3b-a1e7-07a8-1b646b60062a-1-scaled-pr2wh89oxzqmsup2h15sigiy6snr1cr9d2hbtq1zis.jpg\" title=\"0cf67d12-4c3b-a1e7-07a8-1b646b60062a\" alt=\"0cf67d12-4c3b-a1e7-07a8-1b646b60062a\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30dd4f9f elementor-widget elementor-widget-text-editor\" data-id=\"30dd4f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>NEW FEATURE FOR REELS?<\/strong><\/p><p>Reels took off big time on Instagram last year. And this also thanks to the music used, which often created a real trend. The main beneficiaries of this are the respective artists whose songs are used for the reels. But &#8220;normal&#8221; users can also upload their own audios that can be used. Until now, it is just not possible to name the specially created music as well. This is expected to change soon and would ensure that users who frequently create their own audios would be more quickly discoverable, which could contribute to virality. Instagram itself did not yet comment on whether the feature will soon be made available to everyone.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e0d83 elementor-widget elementor-widget-image\" data-id=\"47e0d83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/elementor\/thumbs\/c2470fe4-dae4-23c2-ed68-f0e75e5cb39d-scaled-pr2whb37ihuhrokz0kdo7xtbyy9uog2gdgfs9jxt04.jpg\" title=\"c2470fe4-dae4-23c2-ed68-f0e75e5cb39d\" alt=\"c2470fe4-dae4-23c2-ed68-f0e75e5cb39d\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774f0101 elementor-widget elementor-widget-text-editor\" data-id=\"774f0101\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Author: TACSY TEAM<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Once again we have summarized the most important news from the social media world for you. Our highlight: This week we were awarded with DPOK in the category &#8220;Information &amp; Communication&#8221;! We&#8217;ll also let you know about an exciting new client and the latest news on TikTok and Instagram. WE HAVE WON! Together with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[57],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Update #18 - TACSY AGENCY |\u00a0 Social Media Agentur, Influencer Marketing, Content Produktion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tacsy.tv\/en\/social-media-update-18\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Update #18 - TACSY AGENCY |\u00a0 Social Media Agentur, Influencer Marketing, Content Produktion\" \/>\n<meta property=\"og:description\" content=\"Once again we have summarized the most important news from the social media world for you. Our highlight: This week we were awarded with DPOK in the category &#8220;Information &amp; Communication&#8221;! We&#8217;ll also let you know about an exciting new client and the latest news on TikTok and Instagram. WE HAVE WON! 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