{"id":11220,"date":"2021-05-27T13:57:38","date_gmt":"2021-05-27T11:57:38","guid":{"rendered":"https:\/\/staging.tacsy.tv\/social-media-trends-2021\/"},"modified":"2022-06-29T16:48:06","modified_gmt":"2022-06-29T14:48:06","slug":"social-media-trends-2021","status":"publish","type":"post","link":"https:\/\/tacsy.tv\/en\/social-media-trends-2021\/","title":{"rendered":"Social Media Trends 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11220\" class=\"elementor elementor-11220 elementor-3430\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e0fa17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e0fa17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3d9301\" data-id=\"6c3d9301\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb25b7 elementor-widget elementor-widget-image\" data-id=\"1eb25b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4842567-1024x683.jpg\" class=\"attachment-large size-large wp-image-2902\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4842567-1024x683.jpg 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4842567-300x200.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4842567-768x512.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4842567-1536x1024.jpg 1536w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/pexels-cottonbro-4842567-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5a2af9 elementor-widget elementor-widget-text-editor\" data-id=\"2d5a2af9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This year, we&#8217;re looking at Social Media Trends 2021 in a special context, because 2020 was pretty much turned on its head. For example, the Corona crisis and resulting lockdowns have impacted online user behavior, as well as the content strategies of companies and brands. We take a look at the latest developments and present the 2021 social media trends that you can benefit from right now!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c180d89 elementor-widget elementor-widget-text-editor\" data-id=\"2c180d89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Social media in 2020 &#8211; current facts and figures<\/b><\/h2><p>We start with encouraging news for the industry, because basically the use of social media platforms increased enormously in 2020. In fact, this is also obvious when social life is restricted. For example, 94 percent of Germans were regularly online, of which four out of five were active on social media. Every day, 14 people per second create a new social media pro and globally, there are 4.1 billion users on social media.  <\/p><p>Among the most-used platforms, Instagram remains the most relevant, which is why 61 percent of marketers also plan to increase their ad spend budget, according to Hootsuite&#8217;s Social Trends Survey. On Facebook, YouTube and LinkedIn, 44-46 percent also want to increase marketing budgets. We now summarize which strategies you can use to successfully approach your social media presences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65de0d elementor-widget elementor-widget-text-editor\" data-id=\"e65de0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>These social media trends are waiting for you in 2021<\/strong><\/h3><h4><strong>1. video content continues to dominate<\/strong><\/h4><p>Whether it&#8217;s TikToks, Snaps, Stories or <a style=\"background-color: #ffffff;\" href=\"https:\/\/tacsy.tv\/instagram-reels-vs-instagram-stories-wir-sorgen-fuer-den-ueberblick\/\" target=\"_blank\" rel=\"noopener\">Reels<\/a> &#8212; the diverse moving image formats continue to conquer the social media world across all platforms. New features are launched regularly and their use is promptly rewarded with high reach and engagement. Although content should always be produced and published in a platform-appropriate way, there are plenty of ways to intelligently adapt and use your content for multiple platforms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ce6110 elementor-widget elementor-widget-video\" data-id=\"66ce6110\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/gSfzJBI1Afo&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c2c13 elementor-widget elementor-widget-text-editor\" data-id=\"c0c2c13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>2. more livestream content<\/strong><\/h4><p>The less public life and events could take place, the more 2020 livestreaming offers were used. For Facebook, usage doubled during the lockdowns, and for Instagram, it increased by as much as 70%. TikTok usage also skyrocketed in 2020. Since social distancing will be with us for a while, these trends will most likely continue in 2021. Because the need for contacts and shared experiences wants to be satisfied. Virtual events, their monetization and the potential of collaborations or &#8220;shoppable&#8221; products should therefore be considered.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-911ccf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"911ccf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fd7d56d\" data-id=\"5fd7d56d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5194f476 elementor-widget elementor-widget-image\" data-id=\"5194f476\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"960\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/10\/YouTopia_Instagram_KeyVisual_v2_Bewohner_Neu-768x960.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2772\" alt=\"YouTopia\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/10\/YouTopia_Instagram_KeyVisual_v2_Bewohner_Neu-768x960.jpg 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/10\/YouTopia_Instagram_KeyVisual_v2_Bewohner_Neu-240x300.jpg 240w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/10\/YouTopia_Instagram_KeyVisual_v2_Bewohner_Neu-819x1024.jpg 819w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/10\/YouTopia_Instagram_KeyVisual_v2_Bewohner_Neu.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">At YouTopia 2020, some of Germany's most famous influencers* lived under a dome with celebrity guests and collected tree donations in a 99-hour stream on YouTube.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cea5e22\" data-id=\"5cea5e22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e315fee elementor-widget elementor-widget-image\" data-id=\"4e315fee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"928\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/YouTopia-Playlist.png\" class=\"attachment-large size-large wp-image-2944\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/YouTopia-Playlist.png 814w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/YouTopia-Playlist-259x300.png 259w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/YouTopia-Playlist-768x891.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">On the YouTube channels of the YouTopia residents, it was also possible to follow the highlights of the livestream event afterwards.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd10c89 elementor-widget elementor-widget-text-editor\" data-id=\"6fd10c89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>3. <\/strong><b>Social shopping is becoming more established<\/b><\/h4><p>The professional use of social media channels is becoming increasingly attractive for e-commerce as tools for &#8220;shoppable&#8221; products continue to grow. With the numerous ways to link products in Stories, livestreams, reels, <a href=\"https:\/\/tacsy.tv\/instagram-guides-die-wichtigsten-infos\/\" target=\"_blank\" rel=\"noopener\">guides<\/a>, and even the implementation of &#8220;stores,&#8221; Instagram shows just how much <a href=\"https:\/\/tacsy.tv\/instagram-shop-co-die-shopping-optionen-im-ueberblick\/\" target=\"_blank\" rel=\"noopener\">social shopping<\/a> could soon become mainstream. But the store option has also been available on <a href=\"https:\/\/tacsy.tv\/facebook-shops-einkaufen-auf-facebook-und-instagram\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> for some time now, and TikTok has also recently partnered with Shopify. In-app purchases via social media will shorten the customer journey in the future, as checkout no longer has to be done via the website. An advantage that should not be squandered.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ccd54bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ccd54bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bda855\" data-id=\"6bda855\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33035f72 elementor-widget elementor-widget-image\" data-id=\"33035f72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"591\" height=\"1280\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8746.png\" class=\"attachment-medium_large size-medium_large wp-image-2860\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8746.png 591w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8746-139x300.png 139w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8746-473x1024.png 473w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ef731b\" data-id=\"2ef731b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-227d3c56 elementor-widget elementor-widget-image\" data-id=\"227d3c56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"591\" height=\"1280\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8744.png\" class=\"attachment-medium_large size-medium_large wp-image-2861\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8744.png 591w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8744-139x300.png 139w, https:\/\/tacsy.tv\/wp-content\/uploads\/2020\/12\/IMG_8744-473x1024.png 473w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">@ikarusyoga provides information about its sustainable products in Instagram Guides.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c19fa39 elementor-widget elementor-widget-text-editor\" data-id=\"1c19fa39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>4. transparent interaction with the community<\/strong><\/h4><p>An increasingly socially and environmentally conscious generation is moving around on social media channels, and companies need to adapt to them by showing attitude and addressing issues that are relevant to them. The broad range of topics includes mental health, social justice engagement, body positivity, inclusion and diversity, or environmental protection and sustainable lifestyles. Social media offer Generation Z and its successor, Generation Alpha, a platform for drawing attention to grievances and exchanging views.  <\/p><p>Thus, in 2020, the political positioning of well-known brands on the &#8220;Black Lives Matter&#8221; movement came into focus. The values of followers should be reflected in the corporate culture and <a href=\"https:\/\/tacsy.tv\/einsatz-von-fake-followern-in-sozialen-medien\/\" target=\"_blank\" rel=\"noopener\">transparent community management<\/a>. This applies not only to the content played, but also to the selection of influencers used.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7c54bf elementor-widget elementor-widget-image\" data-id=\"5b7c54bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"482\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/Bildschirmfoto-2021-01-12-um-12.39.59-e1610451685665-768x482.png\" class=\"attachment-medium_large size-medium_large wp-image-2925\" alt=\"@thefemalecompany\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/Bildschirmfoto-2021-01-12-um-12.39.59-e1610451685665-768x482.png 768w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/Bildschirmfoto-2021-01-12-um-12.39.59-e1610451685665-300x188.png 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/Bildschirmfoto-2021-01-12-um-12.39.59-e1610451685665-1024x643.png 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/Bildschirmfoto-2021-01-12-um-12.39.59-e1610451685665-1536x964.png 1536w, https:\/\/tacsy.tv\/wp-content\/uploads\/2021\/01\/Bildschirmfoto-2021-01-12-um-12.39.59-e1610451685665.png 1848w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The account of @thefemalecompany shows how a young company presents its values on social media in a contemporary and credible way.  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec61dd8 elementor-widget elementor-widget-text-editor\" data-id=\"6ec61dd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>5 Remixing as a user-generated content trend  <\/strong><\/h4><p><a href=\"https:\/\/tacsy.tv\/social-media-trends-2022\/\" target=\"_blank\" rel=\"noopener\">User-generated content<\/a> (UGC) should have been an integral part of a social media strategy for some time. Sharing UGC on your channels strengthens user loyalty, creates identification potential, and provides a large content pool to draw from. Especially short video content, shows the creative potential of a younger user base that loves to let off steam together with other content creators.  <\/p><p>&#8220;Remixing&#8221; is therefore the new buzzword. In concrete terms, it means using what is already available and adapting it individually to give expression to one&#8217;s own ideas. Especially on TikTok and now also on Instagram Reels, functions such as duets are used for interactive co-creation. Companies should therefore offer their target group the opportunities to interact with the brand. If the idea catches fire, the fans become authentic brand ambassadors.  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655c04ca elementor-widget elementor-widget-html\" data-id=\"655c04ca\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tiktok_deutschland\/video\/6883070385991011586\" data-video-id=\"6883070385991011586\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@tiktok_germany\" href=\"https:\/\/www.tiktok.com\/@tiktok_deutschland\">@tiktok_germany<\/a> <p>Up, down, right or left - everything is now possible with the new duet function \ud83d\ude4c <a title=\"duet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duett\">#duet<\/a><\/p> <a target=\"_blank\" title=\"\u266c Original sound - TikTok Germany\" href=\"https:\/\/www.tiktok.com\/music\/Originalton-6883070407755221762\">\u266c Original sound - TikTok Germany<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e82521 elementor-widget elementor-widget-text-editor\" data-id=\"20e82521\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>6. memes as part of the marketing strategy  <\/strong><\/h4><p>Memes are not a new phenomenon, but an integral part of Internet culture. But especially in times of crisis, the crafty references to pop culture are a welcome change in the feed. The key to success here is also to know your target group precisely. Especially nostalgic allusions, like &#8220;only 90&#8217;s kids will remember&#8221; etc. evoke positive memories, which are transferred to the brand. But, of course, they do not work for users of all ages.<\/p><p>Memes are great for livening up one&#8217;s communication or even for collecting user-generated content. The supreme discipline here is to go viral with your own memes and thus benefit from increasing reach and interaction rates.  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5fe2b6 elementor-widget elementor-widget-image\" data-id=\"7a5fe2b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/elementor\/thumbs\/netflix-e1610453348412-pmc6qhw749n47nx3zwxmzaululn63akc3exqkish78.jpeg\" title=\"netflix\" alt=\"netflix\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Memes are an integral part of @netflixde's social media content.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573fca1b elementor-widget elementor-widget-text-editor\" data-id=\"573fca1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Be sustainably successful on social media  <\/b><\/h4><p>In addition to the topics listed above, social games, conversational marketing, the use of voice search, and podcasts are considered trends, and others can certainly be identified.  <span style=\"color: #000000; font-family: 'Source Sans Pro', sans-serif; font-size: 20px;\">Knowing the trends is only one building block for a successful strategy. Likewise, you should know how to continue to use tried and true.<\/span><\/p><p><span style=\"color: #000000; font-family: 'Source Sans Pro', sans-serif; font-size: 20px;\">In order to achieve long-term success with your social media channels, you should not lose sight of the basic principles: <\/span>You should always keep a close eye on <span style=\"color: #000000; font-family: 'Source Sans Pro', sans-serif; font-size: 20px;\">target group-specific content, <\/span>authentic communication, crisis-proof community management, and the use of platform-specific <a href=\"https:\/\/tacsy.tv\/die-wichtigsten-bild-und-videogroessen-fuer-instagram-in-2020%e2%80%8b\/\" target=\"_blank\" rel=\"noopener\">formats<\/a>.<\/p><p>Want to enlist the help of experts for your social media strategy? No problem, we <a href=\"https:\/\/tacsy.tv\/kontakt\/\" target=\"_blank\" rel=\"noopener\">TACSYs<\/a> are happy to help!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7413bd2c elementor-widget elementor-widget-text-editor\" data-id=\"7413bd2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><em>Author: Sylvia Muschalski<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This year, we&#8217;re looking at Social Media Trends 2021 in a special context, because 2020 was pretty much turned on its head. For example, the Corona crisis and resulting lockdowns have impacted online user behavior, as well as the content strategies of companies and brands. We take a look at the latest developments and present [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Trends 2021 - TACSY AGENCY |\u00a0 Social Media Agentur, Influencer Marketing, Content Produktion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tacsy.tv\/en\/social-media-trends-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Trends 2021 - TACSY AGENCY |\u00a0 Social Media Agentur, Influencer Marketing, Content Produktion\" \/>\n<meta property=\"og:description\" content=\"This year, we&#8217;re looking at Social Media Trends 2021 in a special context, because 2020 was pretty much turned on its head. 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