{"id":11172,"date":"2020-02-27T16:31:31","date_gmt":"2020-02-27T15:31:31","guid":{"rendered":"https:\/\/staging.tacsy.tv\/how-the-bundeswehr-turns-soldiers-into-influencers\/"},"modified":"2022-06-29T16:47:02","modified_gmt":"2022-06-29T14:47:02","slug":"how-the-bundeswehr-turns-soldiers-into-influencers","status":"publish","type":"post","link":"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/","title":{"rendered":"How the Bundeswehr turns soldiers into influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11172\" class=\"elementor elementor-11172 elementor-1935\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7939d9b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7939d9b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6986c61\" data-id=\"6986c61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd41b43 elementor-widget elementor-widget-image\" data-id=\"fd41b43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"534\" src=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2019\/05\/TACSY_bw_fallschirmjaeger_b_0279-1024x683.jpg\" class=\"attachment-large size-large wp-image-1618\" alt=\"\" srcset=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2019\/05\/TACSY_bw_fallschirmjaeger_b_0279-1024x683.jpg 1024w, https:\/\/tacsy.tv\/wp-content\/uploads\/2019\/05\/TACSY_bw_fallschirmjaeger_b_0279-1024x683-300x200.jpg 300w, https:\/\/tacsy.tv\/wp-content\/uploads\/2019\/05\/TACSY_bw_fallschirmjaeger_b_0279-1024x683-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299482d9 elementor-widget elementor-widget-text-editor\" data-id=\"299482d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The Bundeswehr is the first major government institution in Germany to introduce <strong>social media guidelines<\/strong> and encourages all employees (soldiers + civilian staff) to provide authentic insights into their everyday lives. In this way, the Bundeswehr can expand its social media presence even further and build an immense organic reach.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e117e7 elementor-widget elementor-widget-text-editor\" data-id=\"39e117e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p style=\"text-align: center;\"><strong><em>And you also engage and proudly present their profession on social networks! Several thousand comrades are already active online, and each one provides insights into everyday service that could not be more authentic and approachable for outsiders.<\/em> <\/strong><\/p><p style=\"text-align: center;\"><strong>(Excerpt from the Guidelines)<\/strong><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c511fce elementor-widget elementor-widget-text-editor\" data-id=\"3c511fce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this way, each participating Bundeswehr member becomes an ambassador and multiplier for his or her employer and contributes to the Bundeswehr building greater visibility and providing society with (digital) insights into its everyday life. For many outsiders, the work of the Bundeswehr, which often represents a kind of &#8220;black box&#8221; for many people, can thus possibly provide a new image and enlighten.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61af4a9 elementor-widget elementor-widget-text-editor\" data-id=\"61af4a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p style=\"text-align: center;\"><em><strong>Feel free to use hashtags like #FederalArmy, #FederalArmyCareer or #SocialMediaDivision when posting to their personal profiles. They help other engaged members of the armed forces find your posts, interact with you through likes or comments, and facilitate networking in the process. Be there and show yourself and your professional life, link other members.<\/strong><\/em><\/p><p style=\"text-align: center;\"><strong>(Excerpt from the Guidelines)<\/strong><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa9d04 elementor-widget elementor-widget-text-editor\" data-id=\"79aa9d04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Turning employees into &#8220;influencers&#8221; or &#8220;corporate influencers&#8221; and promoting their reach has been a trend in communications at large corporations<a href=\"https:\/\/www.pressesprecher.com\/nachrichten\/corporate-influencer-vorteile-tipps-risiken-2017522695\" target=\"_blank\" rel=\"nofollow noopener\">(see also<\/a>) around the world for several years now. Whereas in many cases it is usually individuals, often from corporate communications, who are selected and built up, the Bundeswehr, on the other hand, relies on the social media-savvy &#8220;masses&#8221; of soldiers who are already active on social networks anyway (or want to become active) and report on their everyday lives to their followers. Of course, some of the followers are also comrades, which means that there is always the danger of &#8220;swimming in one&#8217;s own soup&#8221;, but the interaction and the resulting organic reach also reach people who have not yet had any (direct) contact with the Bundeswehr.<\/p><p>The social media guidelines encourage you to post diligently, but of course you can&#8217;t do it completely without rules. And so the guidelines specify the situations from which images and videos may be shared publicly &#8211; and when not. The #SocialMediaDivision could become one of the biggest &#8220;corporate influencer&#8221; projects in social media ever and sustainably increase the presence and reach of the Bundeswehr.<\/p><p>More about the guidelines: <a href=\"http:\/\/www.bundeswehrsocialmedia.de\/\" target=\"_blank\" rel=\"nofollow noopener\">www.BundeswehrSocialMedia.de<\/a><\/p><p>&#8212;<\/p><p>Daniel Goihl | Managing Director TACSY GmbH<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Bundeswehr is the first major government institution in Germany to introduce social media guidelines and encourages all employees (soldiers + civilian staff) to provide authentic insights into their everyday lives. In this way, the Bundeswehr can expand its social media presence even further and build an immense organic reach. And you also engage and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the Bundeswehr turns soldiers into influencers - TACSY |\u00a0 Social Media &amp; Influencer Creator Marketing &amp; Content Produktion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the Bundeswehr turns soldiers into influencers - TACSY |\u00a0 Social Media &amp; Influencer Creator Marketing &amp; Content Produktion\" \/>\n<meta property=\"og:description\" content=\"The Bundeswehr is the first major government institution in Germany to introduce social media guidelines and encourages all employees (soldiers + civilian staff) to provide authentic insights into their everyday lives. In this way, the Bundeswehr can expand its social media presence even further and build an immense organic reach. And you also engage and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"TACSY |\u00a0 Social Media &amp; Influencer Creator Marketing &amp; Content Produktion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TACSYAgency\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-27T15:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-29T14:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tacsy.tv\/wp-content\/uploads\/2019\/05\/TACSY_bw_fallschirmjaeger_b_0279-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Franziska Kickermann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Franziska Kickermann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/\"},\"author\":{\"name\":\"Franziska Kickermann\",\"@id\":\"https:\/\/tacsy.tv\/en\/#\/schema\/person\/d3b1c121fb1d45ef1239933d35416e39\"},\"headline\":\"How the Bundeswehr turns soldiers into influencers\",\"datePublished\":\"2020-02-27T15:31:31+00:00\",\"dateModified\":\"2022-06-29T14:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\/\/tacsy.tv\/en\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/\",\"url\":\"https:\/\/tacsy.tv\/en\/how-the-bundeswehr-turns-soldiers-into-influencers\/\",\"name\":\"How the Bundeswehr turns soldiers into influencers - TACSY |\u00a0 Social Media &amp; 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